Tag Line Hell #amwriting #holidays #erotic #romance

I have a Holidays box set to promote - Heroes-Westhorpe-Ridge-Boxed-Set-ebook. Know her promotion is red hot, I signed up for N.N. Light’s Holiday Gift guide promotion.

So far so good. Then she asked for the tagline.

Talk about a car crash moment.

What is it, and how do I write a good one.

Time to hit google. Wikepedia told me  

A Tag line in entertainment, a tagline (alternatively spelled tag line^[1][2]) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

I wasn’t much wiser. Since the box set contains the first three Heroes of Westhorpe Ridge stories, I thought try do a tag line for each. Here’s what I started with.

The tag lines don’t trip off the tongue, do they?

Time to approach this from another angle. I found this example on the internet

·       
Story Problem: A young girl who wants to fit in (desire) encounters a bully in a new school (problem). When she faces her fear and confronts the bully (cost or risk), she discovers the bully’s cowardice and gains the respect of her classmates (solution).

Again, it’s long winded, but I gave it a try. Here are the three I came up with.

1    Three former military men start civilian lives in a Westhorpe Ridge and find their true loves. Each must confront mobsters, spies or the sins of their past, but eventually they find their happy ever afters.

2     Surmounting obstacles takes military precision, but finding love takes more courage.

3     Are three military heroes brave enough to fall in love?

I hated them. 

By now I was ready to cry.

One last attempt and another google told me the tag line should tell the reader what they’ll get out of the book.

So, my Heroes of Westhorpe Ridge stories feature seasonal holiday romance, military men, and happily-ever-afters.

Finally something felt right.

Here’s what I came up with – A visit to Westhorpe Ridge guarantees hunky heroes and hot holiday romance.

It just needs neatening up. The shorter the better. Think Nike’s Just Do it, or Jaws, Don’t Go Back Into The Water.

My tagline is now.

Hunky Heroes and Hot Holiday Romance

I don’t how good it is, but I’d love to hear your taglines or your opinion of mine in the comments.